Cookie Policy

Last updated and effective date: September 2024

LittleLink (“we”, “us”, or “our”) uses cookies and similar technologies on our website (https://littlelinkapp.com, the “Site”) and services, including our link shortener and QR code generator (collectively, the “Services”). This Cookie Policy explains how we use cookies, why we use them, and your rights to control our use of cookies when you visit or interact with LittleLink.

For more information about how we process personal data, please see our Privacy Policy.

1. Identity and Contact Details of the Data Controller

The data controller responsible for processing personal data through cookies is LittleLink.

If you have any questions or concerns about privacy on our Site or Services, please contact us at:

Email: support@littlelinkapp.com

2. What Are Cookies?

Cookies are small text files placed on your device through your web browser when you visit a website. They help us improve your browsing experience and enable various features of our Services.

Cookies may store non-personal information like your preferences and can be classified as session cookies (temporary and deleted when you close your browser) or persistent cookies (stored until expiration or removal).

Cookies on our Site can be placed by us (first-party cookies) or by third-party providers (third-party cookies) offering additional functionalities or analytics.

3. How We Use Cookies

We use cookies to help our Site function, understand how our Services are used, and enhance user experience. Specifically, we use cookies for:

Analytics and performance: Tracking link clicks and visits for reporting purposes.
Functionality: Improving user experience by remembering preferences.
Security: Ensuring the safety and integrity of our platform.

4. Types of Cookies We Use

a. Essential Cookies

These cookies are necessary for our Site and Services to function correctly. They enable core functionalities, such as maintaining your login status or securing areas of the website. These cookies do not require your consent and are automatically installed when you use our Services.

Examples:

Managing your session when logged in to your account.
Security features to protect your data.

b. Analytics Cookies

We use analytics cookies to understand how users interact with our Services, track link clicks, and provide performance reports to our users. These cookies collect anonymous data and do not store personal information. The insights we gather help us improve our Services.

Examples:

Tracking the number of clicks on shortened URLs.
Understanding traffic sources (e.g., which websites or platforms led users to click the link).

We use tools such as Google Analytics to analyse link activity. You can opt out of analytics cookies by visiting Google Analytics Opt-out.

c. Functionality Cookies

These cookies help us remember your preferences and choices to provide enhanced functionality and a more personalised experience. Disabling these cookies may affect your user experience.

Examples:

Remembering display settings for your dashboard.
Storing preferences related to account customisation.

5. Cookies for Link Tracking

When you create or click a LittleLink shortened URL, a cookie is stored in your browser that allows us to track and report link activity. This includes:

Number of clicks on the link.
Location data (e.g., country or city) based on IP address. No personal data, such as user identification, is collected.

The data is anonymised and used solely for reporting in our clients’ dashboards. These cookies help us deliver our link shortener services effectively but do not track you beyond your interaction with the link.

6. Third-Party Cookies

We may use third-party service providers, such as Google Analytics, to help us analyse usage of our Site and Services. These third-party services may also place cookies to gather anonymous data about your visit and help us improve our offerings.

Third-party cookies are controlled by the respective third-party providers. You can manage these cookies through their opt-out mechanisms. For instance, to manage your advertising preferences, visit the Digital Advertising Alliance’s Consumer Choice Page.

7. Managing Your Cookie Preferences

You can manage your cookie preferences through the cookie banner displayed when you first visit our Site. You have the option to accept or reject non-essential cookies at any time.

In addition, most browsers offer options to manage cookies. You can set your browser to refuse cookies or delete cookies after a session. Please note that disabling essential cookies may impact the functionality of our Site and Services.

Browser cookie settings:

8. Updates to This Policy

We may update this Cookie Policy from time to time. If we introduce new cookies or make significant changes, we will notify you via our website or email, and request your consent where necessary.